YouTube

Snapshot: Social Media Marketing Industry Report | Social Media Marketing

Snapshot: Social Media Marketing Industry Report | Social Media Marketing

Snapshot: Social Media Marketing Industry Report

April 13th, 2012 by 

For a lot of companies worldwide, moving their marketing to the social Web has got to be the most important decision they’ve made. Indeed it is, with all the benefits of leveraging on social media marketing tactics offering to make their businesses thrive online and get ahead of the competition. Because of this, more and more companies are getting onboard the online marketing train, learning the ropes, and finding the best ways to use the social Web’s real-time capabilities to achieve their goals.

An infographic published by VA Simple Services titled 2012 Social Media Marketing Industry Report: Key Findings, lists down a rundown of important facts. For starters, it says that spending more time on social media platforms helps brands understand the medium and, therefore, can easily provide insights which are essential in planning social media campaigns, and ensuring they are effectively targeting accomplishing their objectives.

And with the social Web’s real-time capabilities and varied features, it should not be much of a surprise that the brand’s business exposure online is the biggest benefit businesses are reaping from their social media uses.  Here, Facebook tops the list of most used social media sites, unsurprisingly followed by Twitter, LinkedIn, blogs and YouTube.

Snapshot: Social Media Marketing Industry Report | Social Media Marketing.

About the Author: TJ Goulet (58 Posts)

TJ Goulet has been a leader in sales and marketing for almost 20 years. His background includes both entrepreneurial endeavors and nationally recognized achievement with a Fortune 500 Company. He entered the local search and coupon industry in 2005, when he launched his first directory and coupon portal. TJ's expertise is in utilizing current technologies and marketing platforms to increase sales productivity across a broad range of products and services.


If you like it, please share it!
Facebook Twitter Linkedin Stumbleupon Tumblr Digg Reddit Email

Read More

Snapshot: Social Media Marketing Industry Report

Snapshot: Social Media Marketing Industry Report

Snapshot: Social Media Marketing Industry Report

For a lot of companies worldwide, moving their marketing to the social Web has got to be the most important decision they’ve made. Indeed it is, with all the benefits of leveraging on social media marketing tactics offering to make their businesses thrive online and get ahead of the competition. Because of this, more and more companies are getting onboard the online marketing train, learning the ropes, and finding the best ways to use the social Web’s real-time capabilities to achieve their goals.

An infographic published by VA Simple Services titled 2012 Social Media Marketing Industry Report: Key Findings, lists down a rundown of important facts. For starters, it says that spending more time on social media platforms helps brands understand the medium and, therefore, can easily provide insights which are essential in planning social media campaigns, and ensuring they are effectively targeting accomplishing their objectives.

And with the social Web’s real-time capabilities and varied features, it should not be much of a surprise that the brand’s business exposure online is the biggest benefit businesses are reaping from their social media uses.  Here, Facebook tops the list of most used social media sites, unsurprisingly followed by Twitter, LinkedIn, blogs and YouTube.

 

About the Author: TJ Goulet (58 Posts)

TJ Goulet has been a leader in sales and marketing for almost 20 years. His background includes both entrepreneurial endeavors and nationally recognized achievement with a Fortune 500 Company. He entered the local search and coupon industry in 2005, when he launched his first directory and coupon portal. TJ's expertise is in utilizing current technologies and marketing platforms to increase sales productivity across a broad range of products and services.


If you like it, please share it!
Facebook Twitter Linkedin Stumbleupon Tumblr Digg Reddit Email

Read More

How do I get more people to “Like” my Facebook page?

How do I get more people to “Like” my Facebook page?

This is the question I get asked more than any other by marketing professionals in the multifamily industry.  It doesn’t matter if they have 5, 50, 500 or 5,000 Likes on their Facebook page; they want more…a lot more!  This stat more than any other seems to be the measuring sticks that their bosses use to define success.  The say, “If we have lots of people liking us on Facebook, our social media program must be working.”

While I don’t agree that this is the true measure of success in social marketing, I do understand that it is a big part of being successful.  So I took some time and researched what has worked for me in the past and what is working for other professionals.

Here are the best ways to increase your Facebook “Likes” and increase the reach of your social media marketing campaigns.  I’ve broken the ideas down into three sections:  activities that cost money, activities that cost time and activities that require programming.

Activities to increase Facebook “Likes” that cost money:

  1. Purchase Facebook “Likes” – That’s right, you can buy them just like you can buy anything else on the Internet.  There are companies out there that have a network of “Likers” that “Like” pages on command.  Now, there is nothing illegal or wrong with buying Facebook “Likes” and honestly, they are not that expensive.  Not these fans don’t have significant value beyond being a number to display…but sometimes that has value all on its’ own.
  2. Advertise your Facebook Page – Probably a more reasonable way to grow your “Likes” is to advertise your page on Facebook.  The new Facebook Ad program is very good at getting your ad in front of quality prospects.  You can target by geography, demographic and similar interests. A key to success in using Facebook Ads is to make sure your page has something to offer the potential fans, like a contest, give away or something else of value.
  3. Combine “Likes” with charitable donations – A key to making social media work is to have compelling, relevant content and to give people a reason to interact with you.  A great way of accomplishing both is to combine your charitable giving as a company with your Facebook Page “Like.”  You could offer $1 donation to local food bank, Red Cross, American Cancer Foundation or SPCA for every “Like” you get over a certain time.  You can cap it, of course.  This gives you both a compelling reason for people to “Like” your page and it also is a natural content driver.  The promotion of a charity as part of a marketing campaign is not new and it does work.

Activities to increase Facebook “Likes” that cost time:

  1. Content is king – The most important thing you can do to increase your “Likes” is to make sure you Facebook Page is rich with quality and relevant content.  If you have little to offer, no matter how much you spend or beg, you are not going to get many “Likes.”
  2. Join Relevant Groups & Promote Your Page – In my experience, this activity is by far the best way to grow your “Likes.”  The key is to seek out groups that have similar interests to what your company does.  Once you join the group, be sure to promote your page with quality content and by responding to others that post and engage the group.  Don’t just post to the group wall, actually respond to other members that post to the wall directly.  Ask people to “Like” your Facebook Page when you engage them…and offer to reciprocate.  This type of direct interaction will generate results consistently.
  3. Encourage “Likes” in your email signature – Everywhere you can ask for someone to “Like” your Facebook Page, you should.  Your signature is a great place…how many people do you email every day that haven’t “Liked” your page?   “Please Like our Facebook Page” links should be in every newsletter emailed out, every email, and every press release.
  4. Make sure your co-workers are involved – I uncovered this problem with many companies I reviewed, including my own.  Your best results are going to start at home.  Make sure that your team has “Liked” your page, and shared it on their walls.  Plus, you can ask them to use the “Suggest to Friends” button to send out your page to all their email contacts requesting “Likes.”
  5. Recruit on Facebook – If you recruit new employees through Facebook, with Job Postings on your page, you will get more “Likes.”  The key is linking to the job posting on your Facebook page and making sure the “Like” button is in every posting.
  6. Steal “Likes” from your competitors – This is my favorite way to capture “Likes.”  If you are like me, you probably troll your competitor’s pages, and “Like” them.  The idea here is to engage the fans of those pages who post to their wall.  Most businesses are not vigilant about answering and responding to everyone that posts to their page…and this is your opportunity.  Engage the poster, answer their question, link to material on your page that may be of use to them, and of course, ask them to “Like” your Facebook Page.  You might end up with much more than a fan…you might get a new customer!
  7. Link from YouTube – If you are posting videos on YouTube, make sure you use Linkedtube.com’s tool that overlays a link to your Facebook page on your videos.  This way every view is a potential fan.
  8. Use the @ symbol when posting on Facebook – Make sure that you sign all your posts and comments on any Facebook page with @pagename.  This will automatically create a link back to your page that can be easily followed by other users and will drive traffic and “Likes” to your page.

Activities to increase Facebook Page “Likes” that require programming:

  1. Add a fan box to your website – This has shown to be 40% more effective at driving traffic and “Likes” to your Facebook Page.  Don’t just display the Facebook Icon or “Like” button.  Instead show the faces of people who “Liked” your Facebook page.  Since most Facebook users remain logged in while surfing, the fan box will automatically display their friends that have already “Liked” your page.   People are more likely to “Like” a page that their friends have already liked, which is why the fan box has shown to be so effective.

Hopefully some of these ideas work for you.  I know they have worked for me and others.  The main thing is to keep going.  Social is here to stay, so build those fan networks and be sure to share any great ideas you have with me…I am always looking for ways to get more “Likes” on my many Facebook Pages!

 

About Resident Places

Resident Places is a zero cost amenity to residential and mixed use properties where residents receive valuable money saving offers from local businesses through a co-branded coupon portal.  These neighborhood deals are made available without any sales activity by leasing staffs or IT teams.  Every deal printed through the co-branded portal will include the name of the property and is shareable via social media networks like Facebook, Google Plus and Twitter, which expands the reach and audience of the community’s brand to their residents, prospects and area businesses.  For business owners, our unique offering gives access into a typically difficult advertising market – multifamily communities, with a low cost, high tech solution.

About the Author: TJ Goulet (58 Posts)

TJ Goulet has been a leader in sales and marketing for almost 20 years. His background includes both entrepreneurial endeavors and nationally recognized achievement with a Fortune 500 Company. He entered the local search and coupon industry in 2005, when he launched his first directory and coupon portal. TJ's expertise is in utilizing current technologies and marketing platforms to increase sales productivity across a broad range of products and services.


 

If you like it, please share it!
Facebook Twitter Linkedin Stumbleupon Tumblr Digg Reddit Email

Read More

Social Demographics: Who’s Using Today’s Biggest Networks [INFOGRAPHIC]

Social Demographics: Who’s Using Today’s Biggest Networks [INFOGRAPHIC]

More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?

The infographic below, created by Online MBA, breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts.

Some sites’ users are more demographically alike than others. One thing is the same for most social sites — college students, or those who have completed some college, represent the majority on social media sites like Facebook, Twitter, Pinterest, Digg and Reddit. Among Facebook users, 57% have completed some college, and 24% have earned a bachelor’s or master’s degree. Although, people 45 and older make up 46% of Facebook users.

Social media sites are also seeing a gender split — women use social media more than men. More women are on Facebook and Twitter. About 57% of Facebook and 59% of Twitter users are women.

Women gravitate toward Pinterest and young, techie men hang out on Google+. Pinterest has the heaviest gender imbalance — 82% of users are women, who pin crafts, gift ideas, hobbies, interior design and fashion. On the other spectrum, Google+ is dominated by men (71%) and early adopters, engineers and developers. About 50% of Google+ users are 24 or younger.

LinkedIn reports an even ratio of men and women — 49% over age 45 — who use the site to connect with other business professionals.

Most people use social media to stay in touch with friends and family, and more are doing so while on the go. About 200 million Facebook users check their Timelines from their mobile devices every day.

Check out the infographic below to see all the statistics.


Infographic courtesy of Online MBA.
Image courtesy of iStockphotoRapidEye.

 

Social Demographics: Who’s Using Today’s Biggest Networks [INFOGRAPHIC].

 

If you like it, please share it!
Facebook Twitter Linkedin Stumbleupon Tumblr Digg Reddit Email

Read More

32 Social Media Tools used by the Pros

32 Social Media Tools used by the Pros

by BLAIR EVAN BALL on FEBRUARY 11, 2012

Social Media tools are constantly changing, and for the better. Here is a quick list of 32 Social Media Tools Used by the Pros to help you as well as your business.

Facebook Contest Apps used by the Pros

Vertigo Social Media Promotions

Wildfire, SnapApp, Wizehive, Strutta

For easy to use apps that include templates, check out these options for Facebook: 

PageLever
SplashTab
FaceItPages

These sites offer suites of apps, including custom Landing tabs. Some apps are free, some have a fee:  

Appbistro
Involver
MiproApps
Tabfusion
NorthSocial
Momentus Media
Friend2Friend
ShortStack Lab
Avenue Social

If you’re looking for full hands-on customization service at very affordable rates.  

HyperArts – Tim Ware and team
Likeable Media – Dave Kerpen & his likeable crew
Custom Fan Page Designs – Jackie & Tim Kincaid

Twitter Tools used by the Pros  

Hootsuite SocialOmphPostling, Twellow, Tweetdeck, TweetAdder – I‘m authorized to market. 

 Email Services used by the Pros 

Exact Target, Mail Chimp, Constant Contact- I‘m authorized to market. 

Website Hosting Sites used by the Pros. 

GoDaddy, HostGator, BlueHost – I’m authorized to market. 

If you like it, please share it!
Facebook Twitter Linkedin Stumbleupon Tumblr Digg Reddit Email

Read More