For Immediate Release
Resident Places Launches Facebook Coupon Reveal Tab for Apartments
Philadelphia, PA January 9, 2013 – Resident Places has expanded its local coupon amenity program. We now offer participating communities a reveal tab for their community Facebook pages loaded with co-branded local coupons that can be printed and shared by their residents and prospects.
Resident Places (www.residentplaces.com) is pleased to announce the launching of our new Reveal Tab for Facebook that allows participating apartment communities to place hyper-local coupons on their Facebook page for their residents and prospects. The coupons are easily printed and shared directly for the social site of each individual community.
The Resident Places Coupon Reveal Tab will support the social activities of apartment communities by providing them with valued content that will generate more likes, more shares, referrals and recommendations, and increase visit frequency by their residents and prospects.
Resident Places President TJ Goulet stated, “We are very excited about the prospect of supporting our client’s endeavors to build a robust and active social network with their residents.” Goulet went on to say, “Coupons have both real and perceived value to residents and the cobranded printed coupon increases our client’s reach into their local neighborhoods. Resident Places is a win for residents, for local businesses and, most importantly, a win for the participating apartment communities.”
Coupons, deals and giveaways have the highest response rates and share rates on Facebook. An Exact Target Survey showed that the top two reasons Facebook users like a fan pages was to get discounts (40%) and freebies (36%). Wildfire Interactive reported that coupons had a 49% response rate and a 34% share rate among 10,000 Facebook campaigns surveyed.
Increasing Facebook “Likes” improves brand loyalty and referrals according to a survey by Syncapse.com. They surveyed 4,000 Facebook users for 20 top brands and found that Facebook Fans are 28% more likely to stick with a brand and 41% more likely to recommend a brand than non-fans.
About Resident Places
Resident Places is an amenity program for residential and mixed use properties that delivers property branded, hyper-local coupons. These neighborhood deals enhance current resident retention initiatives, while augmenting community outreach to local businesses. Every coupon printed through the property specific co-branded portal includes the name of the property and are shareable via social networks like Facebook and Twitter. The Resident Places call center handles all sales and service activities related to the coupons and target businesses that are in close proximity to each property ensuring that they represent the businesses most desired and used by residents.
Property Managers interested in offering Resident Places to their residents should contact Rob Remus at (484) 474-0590 or by email at firstname.lastname@example.org. Learn more at Property.residentplaces.com.
About Facebook Engagement
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#2: Post Highly Shareable Content
#3: Build a Tight Community
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For a lot of companies worldwide, moving their marketing to the social Web has got to be the most important decision they’ve made. Indeed it is, with all the benefits of leveraging on social media marketing tactics offering to make their businesses thrive online and get ahead of the competition. Because of this, more and more companies are getting onboard the online marketing train, learning the ropes, and finding the best ways to use the social Web’s real-time capabilities to achieve their goals.
An infographic published by VA Simple Services titled 2012 Social Media Marketing Industry Report: Key Findings, lists down a rundown of important facts. For starters, it says that spending more time on social media platforms helps brands understand the medium and, therefore, can easily provide insights which are essential in planning social media campaigns, and ensuring they are effectively targeting accomplishing their objectives.
And with the social Web’s real-time capabilities and varied features, it should not be much of a surprise that the brand’s business exposure online is the biggest benefit businesses are reaping from their social media uses. Here, Facebook tops the list of most used social media sites, unsurprisingly followed by Twitter, LinkedIn, blogs and YouTube.
As mentioned in my previous article about the movement towards content marketing, traditional marketing is being over-taken by content driven strategies that focus on distribution through social media. Advertising is not dead! On the contrary, advertising is stronger than ever, if you merge the old with the new. By combining traditional marketing, branding and advertising with content driven social programs, you are going to have exponential success through the combined efforts of you and your target audience.
Your content marketing strategy should be designed to expand on your traditional programs and develop relationships that will bring long term residual returns for all your advertising expenditures.
Here are some key steps to take when implementing your content marketing strategy.
Start with a set of goals – I always find the best way to implement any sales or marketing strategy is to first outline specific and measurable goals. Don’t just say, “Increase sales.” Your goals have to be well defined and measurable. An example of a productive goal is, “Increase sales by 15% within 6 months.” This goal is measurable and allows you to create accountability and benchmarks. Other goals to consider are increase mentions on twitter by 50% or secure 10,000 Facebook fans or add 5,000 subscribers to our monthly newsletter.
Who is your target? – Once you have a goal, you must identify who your target audience is and how best to speak to them. You aren’t going to grow your newsletter subscription rate if your target audience is 35-55 year old women by posting content about advances in fuel injection systems. You have to know who you are speaking too and what interests them. I try to place myself in the shoes of my customers or prospects and ask myself, what would interest me and keep my attention.
What are you trying to say? – Content marketing is no different than traditional marketing in that you have to have a message to deliver. What is it that you want to convey to your audience, what differentiates your brand or product, how are you better than your competition and how do you translate these attributes to a language that will be received by your target audience?
Decide on a strategy – Content marketing typically is broken into three strategies: long-form, short-form and social conversations. Long-form includes blog posts, articles and press releases. Short-form is typically Twitter, Facebook and LinkedIn updates and graphics. Social conversations might include participating in and driving conversations by link sharing, video and blog commenting and forum discussions. You may decide to only use one or all three. All can be effective on their own and when used together.
Gotta have a plan – First you plan the work, then you work the plan. Your plan should include a calendar that works backwards from your goal date, include benchmarks along the way and include specific strategies, tactics, calls to action and responsibilities. This process can be a major project, but you will be glad you invested the time at the beginning, as it makes execution so much easier.
Build your content – You will be building content throughout the entirety of your project, but by creating about 20% of your content pre-launch, it allows you to both refine your message before it is seen and give you a cushion if you should fall behind during your campaign. Your content should be unique and different and speak to your audience incorporating your key message.
Grow a relationship – Remember you are not selling or closing, you are building the awareness of your company and product or service through engagement with your prospects and customers on terms that they prefer and desire. If you do this right, they will buy from you because they trust you and know you.
Remember, content marketing isn’t only about what you have to say. At least 70% of what you share should be curated (not your own) and specific to the needs and wants of your target audience. Remember you are building a relationship…it is all about them!
Share your message – It is time to get your words out there. Build a machine that includes relevant key words to your product or service and attach them to your message. Make sure you are using these key words in your tags and imbedding them into your blogs posts. SEO can play a huge part in getting your message found and increasing subscribers and followers. Don’t forget about Twitter, Facebook and social bookmarking sites like Digg and StumbleUpon. Don’t wait for your customers to spread the word, everyone on your marketing team needs to like, plus, retweet and repost your content.
Review and refine – Don’t wait until the end of your campaign to see if it worked. You need to measure everything and watch the benchmarks you have established. You should also be able to see what is working the best and what didn’t. Do more of what works and refine what didn’t. If you can’t get it to work, try something else. I have been shocked more than once at what blew up and went viral and what was completely ignored. Learn from your successes and failures along the way and refine your campaign to ensure you hit your goals and exceed them.
Just remember, Rome wasn’t built in a day, you can’t go from 1 to 1 million followers with getting to 2 and every success is preceded by a thousand failures.
About Resident Places
Resident Places is a zero cost amenity to residential and mixed use properties where residents receive valuable money saving offers from local businesses through a co-branded coupon portal. These neighborhood deals are made available without any sales activity by leasing staffs or IT teams. Every deal printed through the co-branded portal will include the name of the property and is shareable via social media networks like Facebook, Google Plus and Twitter, which expands the reach and audience of the community’s brand to their residents, prospects and area businesses. For business owners, our unique offering gives access into a typically difficult advertising market – multifamily communities, with a low cost, high tech solution.