Resident Places Offers Zero Cost, High Value Amenity to Multifamily Industry – Press Release
For Immediate Release
Resident Places Offers Zero Cost, High Value Amenity to Multifamily Industry.
Philadelphia, PA FEB 13, 2012 – Resident Places is pleased to announce the launching of Residentplaces.com into the Philadelphia Marketplace. Now Philadelphia property managers can leverage the explosion of online coupons to enhance resident satisfaction without adding top line costs or increased work load on leasing staffs!
Resident Places is a zero cost amenity where residents receive valuable money saving offers from local businesses through a co-branded portal. These neighborhood deals are made available without any sales activity by leasing staffs or IT teams. Every coupon printed through the co-branded portal will include the name of the property, which expands the reach and audience of the community’s brand. Best of all, the cost of our program is covered by local advertisers. No recurring charges, no software upgrade charges, no per user charges.
For business owners, our unique offering gives access into a typically difficult advertising market – multifamily communities, with a low cost, high tech solution. Business owners can be sure that their marketing dollars are focused on potential customers who are immediately proximate to their location.
Resident Places President and Co-Founder, TJ Goulet, stated, “We are very excited to bring a high value, no cost amenity to the multifamily industry. Coupons offer a great benefit to residents and Residentplaces.com will give leasing offices a tool to connect with local businesses.” Exec VP & Co-founder Rob Remus added, “Resident Places is a perfect offering, adding real value to the rental experience for residents and by creating a bond between leasing offices and local businesses. It is the Spunkmeyer cookies of digital amenities.”
Coupon Facts:
- People use coupons – $3.7 Billion worth were redeemed in 2010, 74% of coupon users search multiple coupon sources each week and one in four consumers made a special trip to a store just because they have a coupon in 2010.
- Matches target demographic – 76% of households that are enthusiastic about coupon usage have annual incomes in excess of $35,000.
- Digital Coupon use is exploding – 47% of Internet users will redeem a digital coupon in 2011, digital coupon redemption rose 268% in 2009 alone.
Source: NCH Marketing, Inc. and Nielsen Company – Homescan and Premove.com
Co-Founder and President TJ Goulet, has been a leader in sales and marketing for almost 30 years. His background includes both entrepreneurial endeavors as well as nationally recognized achievement with a Fortune 500 Company. He entered the local search and coupon industry in 2005, when he launched his first directory and coupon portal. In less than two years, he successfully added 2,500 paid advertisers distributing over 8,000 coupons monthly in the Western Philadelphia Suburbs. Rob Remus, Exec VP, has over 20 years executive experience in the multifamily industry as both an owner and a manager. Rob also Co-founded Apartment Solutions and was National Account Manager for industry newsletter provider Illustratus. The third founder, Michael Fortinberry has 18 years in multi-family technology. In 2007 while at AIMCO, then the largest owner of apartments in the US, Michael was named one of the top 5 executives under 40 in the multifamily industry. After tenure as President of one of RealPage’s operating divisions, Michael has helped launch several new multi-family technology companies ranging from eProcurement to environmental services.
For more information about Resident Places, please contact Contact Us.
Resident Communication – New Series Part 1
Resident communication is not just about problem solving maintenance issues or making sure your tenants know about the pool opening in May. The idea of Resident Communication is about building value in the service you provide, highlighting amenities and building a bond with your residents that will increase lease renewal rates and yield higher profits.
Marketing costs per unit are stabilizing around $170, but turnover costs continue to rise according to MyNewPlace. If you include lost rents, paint and carpet, commissions and marketing costs, the cost to turn over a $947 per month apartment can be more than $4,000. Try this tool provided to calculate your possible turnover costs. – Apartment Turnover Cost Calculator. Are they similar?
Doug Miller, President of SatisFacts, says “Real simply, if you cannot communicate, you cannot provide service. When resident satisfaction goes up, renewals go with it, and turnover down, and we find clients improving their turnover rate up to 17 percent against the national average when they take these kinds of results and commit to a culture of responsiveness.”
So, what works? What should you communicate, when and how? – print, photos and videos, editorials, reviews, coupons, prior to lease renewals? What tools should you use? Facebook, YouTube, Twitter, Email, Newsletters and Texting to communicate.
Over the next few months I will be writing a series of articles that outline effective techniques from within our industry and other industries. We’ll identify ones that trigger actual positive responses, build your brand, create social activity, assist in leasing and re-leasing and impact your bottom line profitability.
Of course, you can always be like Pearl, the Landlord. ; )
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