For Immediate Release
Resident Places Offers Zero Cost, High Value Amenity to Multifamily Industry.
Philadelphia, PA FEB 13, 2012 – Resident Places is pleased to announce the launching of Residentplaces.com into the Philadelphia Marketplace. Now Philadelphia property managers can leverage the explosion of online coupons to enhance resident satisfaction without adding top line costs or increased work load on leasing staffs!
Resident Places is a zero cost amenity where residents receive valuable money saving offers from local businesses through a co-branded portal. These neighborhood deals are made available without any sales activity by leasing staffs or IT teams. Every coupon printed through the co-branded portal will include the name of the property, which expands the reach and audience of the community’s brand. Best of all, the cost of our program is covered by local advertisers. No recurring charges, no software upgrade charges, no per user charges.
For business owners, our unique offering gives access into a typically difficult advertising market – multifamily communities, with a low cost, high tech solution. Business owners can be sure that their marketing dollars are focused on potential customers who are immediately proximate to their location.
Resident Places President and Co-Founder, TJ Goulet, stated, “We are very excited to bring a high value, no cost amenity to the multifamily industry. Coupons offer a great benefit to residents and Residentplaces.com will give leasing offices a tool to connect with local businesses.” Exec VP & Co-founder Rob Remus added, “Resident Places is a perfect offering, adding real value to the rental experience for residents and by creating a bond between leasing offices and local businesses. It is the Spunkmeyer cookies of digital amenities.”
- People use coupons – $3.7 Billion worth were redeemed in 2010, 74% of coupon users search multiple coupon sources each week and one in four consumers made a special trip to a store just because they have a coupon in 2010.
- Matches target demographic – 76% of households that are enthusiastic about coupon usage have annual incomes in excess of $35,000.
- Digital Coupon use is exploding – 47% of Internet users will redeem a digital coupon in 2011, digital coupon redemption rose 268% in 2009 alone.
Source: NCH Marketing, Inc. and Nielsen Company – Homescan and Premove.com
Co-Founder and President TJ Goulet, has been a leader in sales and marketing for almost 30 years. His background includes both entrepreneurial endeavors as well as nationally recognized achievement with a Fortune 500 Company. He entered the local search and coupon industry in 2005, when he launched his first directory and coupon portal. In less than two years, he successfully added 2,500 paid advertisers distributing over 8,000 coupons monthly in the Western Philadelphia Suburbs. Rob Remus, Exec VP, has over 20 years executive experience in the multifamily industry as both an owner and a manager. Rob also Co-founded Apartment Solutions and was National Account Manager for industry newsletter provider Illustratus. The third founder, Michael Fortinberry has 18 years in multi-family technology. In 2007 while at AIMCO, then the largest owner of apartments in the US, Michael was named one of the top 5 executives under 40 in the multifamily industry. After tenure as President of one of RealPage’s operating divisions, Michael has helped launch several new multi-family technology companies ranging from eProcurement to environmental services.
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Since the start of the Great Recession of 2007, coupon usage has exploded here in the US. The idea that coupons are used by poor people or cheap people is being replaced with a vogue sense of intelligence and hipness by people that make money but still know a good deal when they see one. Apartment residents (AKA super consumers by marketers) are using them everyday and expect you to start soon.
Let’s review some recent statistics on their usage and growing popularity In 2010, marketers distributed more consumer packaged goods (CPG) coupons than the prior year, reaching 332 billion – the largest single-year distribution quantity ever recorded in the United States, exceeding last year’s prior record by 6.8% or 21 billion coupons.
Now we know why consumers like and use coupons but how about the businesses couponing. What do they get really? Here’s some great insight offered by WhaleShark Media – 80% of respondents say that coupons and promotion codes improve a company’s brand image, with 88 percent saying that they have positive feelings toward companies that offer coupons. Their study establishes a direct correlation between online coupons and increased consumer spending and reveals that online coupons and promotion codes drive new business and build brand for merchants. Is branding important in our industry?
Coupons and Daily Deals like Groupon and Living Social are becoming part of our society. The stigma associated with coupons has been lifted, for both consumers using a coupon and for businesses using coupons and daily deals to promote their business. No longer are coupons just for grocery stores and pizza places. Daily deals and expanded coupon distribution on the Internet and through social media has created an opportunity for non-consumer products and food. They will be used in Multifamily but Landlords have to do it right or it will get costly.
The changing culture has created a tremendous opportunity within the Multifamily Property Management Industry. Coupons are the next Craigslist! Over the next few months I will be writing a series of articles that will outline how the multifamily industry can turn coupons and there many applications into a great way to generate new lease applications, re-lease existing residents, increase social activity and best of all, greater profits for your properties. Stick with me and I’ll train you on how to create a incredible coupon program that benefits your bottom-line.