The Summit Apartments Launch Resident Places
The Summit Apartments in the Roxborough area of Philadelphia launched the Resident Places program for their residents over Memorial Day weekend. The Summit was one of the first properties to join Resident Places and launched with over a dozen hyper local coupons available to their residents with more to come. Check out their reward site for their residents.
The announcement to the residents included social postings on Facebook and Twitter,as well as a full page ad in their June 2012 Newsletter and adding a “Local Coupons” link to every page of their property site. Future resident communications will include addition of Resident Places to their closed circuit TV system in the club house, continued inclusion in their monthly newsletter, an email blast to all residents, weekly sharing of coupons and local deals on their Facebook and Twitter pages and inclusion of a flier and printing local coupons in their Welcome Kits.
TJ Goulet has been a leader in sales and marketing for almost 20 years. His background includes both entrepreneurial endeavors and nationally recognized achievement with a Fortune 500 Company. He entered the local search and coupon industry in 2005, when he launched his first directory and coupon portal. TJ's expertise is in utilizing current technologies and marketing platforms to increase sales productivity across a broad range of products and services.
Resident Places Partners with AnswerNet on Call Center Operations
For Immediate Release
Resident Places Partners with AnswerNet on Call Center Operations
Philadelphia, PA May 17, 2012 – Resident Places, in partnership with AnswerNet, has launched its telemarketing program to support its Philadelphia pilot. All telesales for the new Resident Places coupon program will be handled at the AnswerNet call center located in Willow Grove, PA.
Resident Places President, TJ Goulet, stated, “We are very excited to be working with AnswerNet. They are one of the largest and most respected telemessaging firms in the US and we are confident they will be able to support our initial sales operation and handle our expansion when we launch nationally later in 2012.” Goulet further stated, “What we liked most about AnswerNet was their ability to handle all aspects of our messaging needs including telesales, e-messaging, customer service, order fulfillment and direct mail.”
“At AnswerNet, we enjoy working with businesses that leverage the power of new technologies. When Resident Places approached us to be their call center partner, it was a great fit,” says Gary Pudles, President & CEO of AnswerNet. “We are very excited to be working on a program that is at the crossroads of localized online search and the multi-family housing market.”
AnswerNet is the world’s largest telemessaging firm and full service provider of inbound, outbound, and E-bound contact center and fulfillment solutions. AnswerNet operates over 50 contact centers within the continental US and Canada, providing a vast range of systems to optimize order entry, telephone answering services, sales, lead qualifications, market research and other contact management solutions for a client base of over 35,000. Processing over 60 million contacts annually, AnswerNet has been recognized for a number of awards, including Inc. Magazine’s Annual “Inc. 500” List of Fastest Growing Private Companies as well as Customer Interaction Solutions magazine’s Top 50 Teleservices Agencies.
About Resident Places
Resident Places is an amenity for residential and mixed use properties where residents receive valuable money saving offers from local businesses through a co-branded coupon portal. These neighborhood deals are delivered without any sales activity by leasing staffs. Every deal printed through the co-branded portal will include the name of the property and is shareable via social networks, which expands the reach and audience of the community’s brand.
For business owners, our unique offering gives access into a typically difficult advertising market – multifamily communities, with a low cost, high tech solution. Business owners can be sure that their marketing dollars are focused on potential customers who are immediately proximate to their location.
If you are a local business, learn more by visiting http://advertise.residentplaces.com. If you are a property manager, contact Rob Remus at (484) 474-0590.
Market Conditions Improve For Apartment Industry
WASHINGTON, DC - Optimism continues for the apartment industry, according to the latest results of the National Multi Housing Council (NMHC) Quarterly Survey of Apartment Market Conditions. The findings reflect a gradual recovery for the multifamily sector that faced a 50-year low in apartment starts in 2009.
The Q1 2012 survey’s four indexes measuring Market Tightness (74), Sales Volume (57), Equity Financing (62) and Debt Financing (65) remained above 50 for the eighth time in the past nine quarters. Any number above 50 indicates quarter-to-quarter growth.
“Market conditions improved across the board, even from the rather strong level of three months ago,” said NMHC Chief Economist Mark Obrinsky. “Demand for apartment residences – and apartment properties – continues to grow. We anticipate this increasing further in the coming years due in part to the large number of younger households moving into the housing market and a greater preference shown for renting.”
“The strength of the sector’s recovery has attracted capital to the industry,” said Obrinsky. “But our latest survey finds that capital is largely targeted at top-tier properties in core markets and not widely available throughout the U.S. Fully 79 percent of respondents said capital was constrained either by property type, by market or both.”
Key findings include:
Capital availability lacks uniformity. Only 17 percent of multifamily firms reported that capital is available for all property types in all markets. By contrast, 36 percent said it is constrained in secondary and tertiary markets and 34 percent said it is constrained for all properties other than top-tier ones – even in primary markets.
The Market Tightness Index increased to 74 from 60. Nearly half (49 percent) reported tighter markets – reflecting lower vacancy rates and/or higher rents – compared to only one percent reporting looser markets.
The Debt Financing Index declined to 65 from 74. As the only index that dropped below 50 in the past nine quarters (48 in Q4 2010), borrowing conditions continued to improve for the industry. Just four percent believed conditions worsened from last quarter, compared to 34 percent who reported improving conditions.
The Sales Volume Index rose to 57 from 50. This continues an 11-quarter run above 50, and some reports from the field suggest that volume could be even higher if more product was available.
The Equity Financing Index grew slightly to 62 from 60. One third of respondents reported quarter-to-quarter equity financing as more available, compared to nine percent reporting less availability.
Full survey data are available at the NMHC Website.
About the survey: The April 2012 Quarterly Survey of Apartment Market Conditions was conducted April 16-23, with 91 CEOs and other senior executives of apartment-related firms nationwide responding.
Based in Washington, DC, NMHC is a national association representing the interests of the larger and most prominent apartment firms in the U.S. NMHC’s members are the principal officers of firms engaged in all aspects of the apartment industry, including owners, developers, managers and financiers. One-third of Americans rent their housing, and over 14 percent live in a rental apartment.
Source: NMHC / #Apartments #Multifamily
TJ Goulet has been a leader in sales and marketing for almost 20 years. His background includes both entrepreneurial endeavors and nationally recognized achievement with a Fortune 500 Company. He entered the local search and coupon industry in 2005, when he launched his first directory and coupon portal. TJ's expertise is in utilizing current technologies and marketing platforms to increase sales productivity across a broad range of products and services.
Resident Places Launches Philadelphia Pilot with Select Residential Communities
For Immediate Release
Philadelphia, PA April 17, 2012 – Resident Places announces the launch of the Philadelphia Pilot with select communities from Morgan Properties, University City Housing, and Korman Residential Suites and Apartments.
Resident Places President, TJ Goulet stated, “We are very excited to have these three companies take part in our initial Philadelphia launch. All three are committed to bringing their residents great amenities and pioneers in utilizing social tools to promote themselves and their resident services. We are confident, with these partners, that we can fully demonstrate the value of Resident Places in advance of our national launch.”
If you would like to preview specific Resident Reward Center pages for each property or get a breakdown of which properties are participating, please visit our CommunityPartner page.
About Resident Places
Resident Places is an amenity to residential and mixed use properties where residents receive valuable money saving offers from local businesses through a co-branded coupon portal. These neighborhood deals are delivered without any sales activity by leasing staffs. Every deal printed through the co-branded portal will include the name of the property and is shareable via social networks, which expands the reach and audience of the community’s brand. For business owners, our unique offering gives access into a typically difficult advertising market – multifamily communities, with a low cost, high tech solution.
For business owners, our unique offering gives access into a typically difficult advertising market – multifamily communities, with a low cost, high tech solution. Business owners can be sure that their marketing dollars are focused on potential customers who are immediately proximate to their location.
If you are a local business, learn more by visiting our advertiser info site. If you are a property manager, contact Rob Remus at (484) 474-0590.
TJ Goulet has been a leader in sales and marketing for almost 20 years. His background includes both entrepreneurial endeavors and nationally recognized achievement with a Fortune 500 Company. He entered the local search and coupon industry in 2005, when he launched his first directory and coupon portal. TJ's expertise is in utilizing current technologies and marketing platforms to increase sales productivity across a broad range of products and services.
Groundbreaking Student Housing Survey Released – MultifamilyBiz.com
LAS VEGAS, NV – J Turner Research, a leading market research firm exclusively serving the multifamily industry and the National Apartment Association (NAA), the nation’s leading advocate for quality rental housing, today release the findings of one of the largest student housing surveys ever conducted. According to Survey Says: Apartment Features, Amenities and Programs That Sell to Students and Parents, 38 percent of students and 35 percent of parents say collegiate friends and roommates are the most common way they learn about an apartment community. The findings are based on responses from 11,195 students and 3,605 parents collected between January 20, 2012 and February 1, 2012.
Peak Campus Management, a leading student housing provider in 16 states nationwide, will deliver the survey findings during an innovative “Family Feud” style game show panel at the 2012 NAA Student Housing Conference in Las Vegas. The objective of the survey was to determine which apartment features, community amenities and resident programs are most preferred by both students living in student housing communities as well as parents whose students reside in campus housing. The survey aimed to provide developers, owners, operators, on-site staff and multifamily marketing executives with a clear understanding of the differences and similarities between these two audiences.
“The results of this survey provide some of the most compelling data we’ve ever seen regarding the student housing apartment industry,” said Joseph Batdorf, president of J Turner Research. “Clearly the power of referral is driving leasing decisions in student housing, and student housing professionals can certainly benefit by proactively delivering the amenities and customer service levels that translate to community recommendations.”
When it came to selecting an apartment, 47 percent of students cited rental rates and price as their top determinant, while parents pushed security to the top of their list. In fact, at 20 percent, rental rates and pricing ranked only third among parent respondents, who ranked security (34 percent) and location/proximity to campus (29 percent) as more important than price when selecting an apartment community for their student.
“NAA is extremely pleased with the phenomenal results of this particular survey,” said Doug Culkin, president and CEO of NAA. “It is my hope that these findings will provide our student housing provider members with actionable intelligence, and better insight as to how to meet the demands and needs of their core customers, which includes both students and their parents.”
Other Interesting Findings:
- Private bedrooms and bathrooms remain the most important apartment amenity among students and parents (40% and 62% respectively), followed by in-unit laundry (19% and 16%) and large bedrooms (11% and 8%).
- The number one way students communicate with their peers is – not surprisingly -with mobile phones, and primarily via text, where most students estimated sending more than 100 texts per day.
- When visiting an apartment community website, both parents and students are most interested in getting information about rental rates (parents 48 percent, students 57 percent) followed by photos of property, unit and common areas (parents 20 percent, students 21 percent).
- Besides pricing and locations, most students (19 percent) find professional leasing and management staffs to be most important to them.
- The top cable channels for students include ESPN, The Food Network, MTV, and FX.
Methodology: Four student housing owners/operators, Peak Campus Management, EDR, Campus Apartments and Grand Campus Living, participated in the survey providing access to both student and parent databases. More than 69,000 surveys were distributed to students attending 159 different colleges and universities across the country and more than 27,000 surveys were distributed to parents, Survey questions gathered information from students and parents on a variety of topics including community and unit design and amenities, social media, reception to student housing marketing programs and print and electronic media consumption patterns. The e-mail based survey was conducted between January 20 and February 1, 2012, generating responses from 11,195 college students and 3,605 parents, Survey Says: Apartment Features, Amenities and Programs That Sell to Students and Parents represents one of the largest and most comprehensive surveys on student housing trends to date.
To download an executive summary of the complete survey results, visit the NAA Website
Based in Houston, J Turner Research is the largest provider of off campus student housing surveys in the nation, representing more than 370 communities. The company specializes in developing and executing innovative and affordable research services for multifamily owners/operators of both student and conventional apartment communities. Utilizing an e-mail based survey program, J Turner Research accurately measures the perceptions of prospective and current residents to help owners better understand how to optimize operational and marketing efficiencies within a portfolio of communities.
The National Apartment Association (NAA) is America’s leading advocate for quality rental housing. NAA’s mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public.
NAA is a federation of 170 state and local affiliates, comprised of more than 55,000 multifamily housing companies representing more than 6.2 million apartment homes throughout the United States and Canada. Members in good standing of any affiliated association are automatically considered members of NAA and entitled to NAA benefits.
NAA members represent all facets of the multifamily housing industry: apartment owners, management executives, developers, builders, investors, property managers, leasing consultants, maintenance personnel, suppliers and related business professionals throughout the United States and Canada.
Source: J Turner Research / #StudentHousing #Research
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