While the power of YouTube and video sharing has shown to generate great publicity and social activity…the search engines still don’t index video networks as well as they do text. This creates a very inefficient system for driving traffic and monetizing content. Look for this segment to see growth in the near future but not to fully break out until search traffic increases.
Are video ads the next thing? With the rise in mobile search and increased bandwidth…it would seem mobile video ads may be a huge part of the future of advertising.
One of the fastest growing segments of online advertising is video ads (it was up 42 percent in the first half of the year, and expected to continue strong growth into 2012). One beneficiary of this growth is BrightRoll, a video ad network with revenues doubling every year for the past three years and expected to do more than $50 million in revenues this year. The company, based in San Francisco, employs 150 people,up from 30 at the beginning of the year. Ithired a CFO last April. With Revenues Doubling, Video Ad Network BrightRoll Raises $30 Million | TechCrunch.