For Immediate Release
Resident Places Launches Facebook Coupon Reveal Tab for Apartments
Philadelphia, PA January 9, 2013 – Resident Places has expanded its local coupon amenity program. We now offer participating communities a reveal tab for their community Facebook pages loaded with co-branded local coupons that can be printed and shared by their residents and prospects.
Resident Places (www.residentplaces.com) is pleased to announce the launching of our new Reveal Tab for Facebook that allows participating apartment communities to place hyper-local coupons on their Facebook page for their residents and prospects. The coupons are easily printed and shared directly for the social site of each individual community.
The Resident Places Coupon Reveal Tab will support the social activities of apartment communities by providing them with valued content that will generate more likes, more shares, referrals and recommendations, and increase visit frequency by their residents and prospects.
Resident Places President TJ Goulet stated, “We are very excited about the prospect of supporting our client’s endeavors to build a robust and active social network with their residents.” Goulet went on to say, “Coupons have both real and perceived value to residents and the cobranded printed coupon increases our client’s reach into their local neighborhoods. Resident Places is a win for residents, for local businesses and, most importantly, a win for the participating apartment communities.”
Coupons, deals and giveaways have the highest response rates and share rates on Facebook. An Exact Target Survey showed that the top two reasons Facebook users like a fan pages was to get discounts (40%) and freebies (36%). Wildfire Interactive reported that coupons had a 49% response rate and a 34% share rate among 10,000 Facebook campaigns surveyed.
Increasing Facebook “Likes” improves brand loyalty and referrals according to a survey by Syncapse.com. They surveyed 4,000 Facebook users for 20 top brands and found that Facebook Fans are 28% more likely to stick with a brand and 41% more likely to recommend a brand than non-fans.
About Resident Places
Resident Places is an amenity program for residential and mixed use properties that delivers property branded, hyper-local coupons. These neighborhood deals enhance current resident retention initiatives, while augmenting community outreach to local businesses. Every coupon printed through the property specific co-branded portal includes the name of the property and are shareable via social networks like Facebook and Twitter. The Resident Places call center handles all sales and service activities related to the coupons and target businesses that are in close proximity to each property ensuring that they represent the businesses most desired and used by residents.
Property Managers interested in offering Resident Places to their residents should contact Rob Remus at (484) 474-0590 or by email at email@example.com. Learn more at Property.residentplaces.com.
About Facebook Engagement
#1: Launch Creative Incentives
#2: Post Highly Shareable Content
#3: Build a Tight Community
#4: Have a Quirky Brand
#5: Be a Beloved PersonalityRead More
Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way.
This data comes from a June 2011 study from ExactTarget, “Subscribers, Fans and Followers: The Meaning of Like,” which found that 25% of US Facebook users disagree that marketers should interpret “like” to mean they are a fan or advocate of the company.
Facebook users themselves have some preconceived notions about what to expect when they “like” a company on the site, and among those who do not become brand fans, many are negative. More than half of users expect to be bombarded with messages or ads (54%), while 45% do not want to give companies access to profile information and 31% do not want to push content from a company into friends’ newsfeeds. These possibilities have prevented users from making brand connections on the social networking giant.
On the flip side, many US Facebook users also have certain expectations of perks they should get after following a company’s Facebook page.
The ExactTarget study found that 58% of US Facebook users expect to gain access to exclusive content, events or sales after “liking” a company, while 58% also expect to receive discounts or promotions. Additionally 47% expect to see updates about the company, person or organization they “liked” in their newsfeed, which bodes well for brands as they work to have their content always show up for their followers.
Additionally, younger consumers, ExactTarget found, have fewer expectations and generally “like” brands as a form of expression, not to get certain perks. Meanwhile, older consumers want something of value for “liking” a brand. By listening to what their target fanbase wants out of the Facebook relationship, marketers can get more interaction on their page and encourage more people to “like” rather than avoid brands on Facebook.
For Immediate Release
Resident Places Expansion Surpasses 16,000 Households
Philadelphia, PA August 8, 2012 – Resident Places announces the expansion of their coupon amenity offering to 66 Philadelphia apartment communities reaching over 16,000 households.
“We are excited at the early success of our coupon amenity program at our initial 17 properties and are excited to extend our reach to over 16,000 Philadelphia households,” states TJ Goulet, President of Resident Places. Goulet also states, “The response from local businesses has been incredible. They immediately see the benefits of partnering directly with the apartment communities through the Coupon Reward Sites. We have seen all kinds of businesses participate. Everything from pizza shops to fine dining restaurants, fitness center, dog walkers, local retail stores, auto repair shops and beauty salons – All offering discounts and coupons exclusively for the residents of our participating apartment communities.”
Resident Places plans to continue their expansion by adding additional communities in Philadelphia and expanding into neighboring metropolitan areas like Baltimore MD, Washington DC & Boston MA.
About Resident Places
Resident Places is an amenity program for residential and mixed use properties that delivers property branded, hyper-local coupons. These neighborhood deals enhance current resident retention initiatives, while augmenting community outreach to local businesses. Every coupon printed through the property specific co-branded portal includes the name of the property and are shareable via social networks like Facebook and Twitter. The Resident Places call center handles all sales and service activities related to the coupons and target businesses that are in close proximity to each property ensuring that they represent the businesses most desired and used by residents. Learn more by visiting Residentplaces.com.
Property Managers interested in offering Resident Places should contact Rob Remus at (484) 474-0590.Read More
The Summit Apartments in the Roxborough area of Philadelphia launched the Resident Places program for their residents over Memorial Day weekend. The Summit was one of the first properties to join Resident Places and launched with over a dozen hyper local coupons available to their residents with more to come. Check out their reward site for their residents.
The announcement to the residents included social postings on Facebook and Twitter,as well as a full page ad in their June 2012 Newsletter and adding a “Local Coupons” link to every page of their property site. Future resident communications will include addition of Resident Places to their closed circuit TV system in the club house, continued inclusion in their monthly newsletter, an email blast to all residents, weekly sharing of coupons and local deals on their Facebook and Twitter pages and inclusion of a flier and printing local coupons in their Welcome Kits.
For Immediate Release
Resident Places Partners with AnswerNet on Call Center Operations
Philadelphia, PA May 17, 2012 – Resident Places, in partnership with AnswerNet, has launched its telemarketing program to support its Philadelphia pilot. All telesales for the new Resident Places coupon program will be handled at the AnswerNet call center located in Willow Grove, PA.
Resident Places President, TJ Goulet, stated, “We are very excited to be working with AnswerNet. They are one of the largest and most respected telemessaging firms in the US and we are confident they will be able to support our initial sales operation and handle our expansion when we launch nationally later in 2012.” Goulet further stated, “What we liked most about AnswerNet was their ability to handle all aspects of our messaging needs including telesales, e-messaging, customer service, order fulfillment and direct mail.”
“At AnswerNet, we enjoy working with businesses that leverage the power of new technologies. When Resident Places approached us to be their call center partner, it was a great fit,” says Gary Pudles, President & CEO of AnswerNet. “We are very excited to be working on a program that is at the crossroads of localized online search and the multi-family housing market.”
AnswerNet is the world’s largest telemessaging firm and full service provider of inbound, outbound, and E-bound contact center and fulfillment solutions. AnswerNet operates over 50 contact centers within the continental US and Canada, providing a vast range of systems to optimize order entry, telephone answering services, sales, lead qualifications, market research and other contact management solutions for a client base of over 35,000. Processing over 60 million contacts annually, AnswerNet has been recognized for a number of awards, including Inc. Magazine’s Annual “Inc. 500” List of Fastest Growing Private Companies as well as Customer Interaction Solutions magazine’s Top 50 Teleservices Agencies.
About Resident Places
Resident Places is an amenity for residential and mixed use properties where residents receive valuable money saving offers from local businesses through a co-branded coupon portal. These neighborhood deals are delivered without any sales activity by leasing staffs. Every deal printed through the co-branded portal will include the name of the property and is shareable via social networks, which expands the reach and audience of the community’s brand.
For business owners, our unique offering gives access into a typically difficult advertising market – multifamily communities, with a low cost, high tech solution. Business owners can be sure that their marketing dollars are focused on potential customers who are immediately proximate to their location.
If you are a local business, learn more by visiting http://advertise.residentplaces.com. If you are a property manager, contact Rob Remus at (484) 474-0590.Read More