For Immediate Release
Resident Places Launches Facebook Coupon Reveal Tab for Apartments
Philadelphia, PA January 9, 2013 – Resident Places has expanded its local coupon amenity program. We now offer participating communities a reveal tab for their community Facebook pages loaded with co-branded local coupons that can be printed and shared by their residents and prospects.
Resident Places (www.residentplaces.com) is pleased to announce the launching of our new Reveal Tab for Facebook that allows participating apartment communities to place hyper-local coupons on their Facebook page for their residents and prospects. The coupons are easily printed and shared directly for the social site of each individual community.
The Resident Places Coupon Reveal Tab will support the social activities of apartment communities by providing them with valued content that will generate more likes, more shares, referrals and recommendations, and increase visit frequency by their residents and prospects.
Resident Places President TJ Goulet stated, “We are very excited about the prospect of supporting our client’s endeavors to build a robust and active social network with their residents.” Goulet went on to say, “Coupons have both real and perceived value to residents and the cobranded printed coupon increases our client’s reach into their local neighborhoods. Resident Places is a win for residents, for local businesses and, most importantly, a win for the participating apartment communities.”
Coupons, deals and giveaways have the highest response rates and share rates on Facebook. An Exact Target Survey showed that the top two reasons Facebook users like a fan pages was to get discounts (40%) and freebies (36%). Wildfire Interactive reported that coupons had a 49% response rate and a 34% share rate among 10,000 Facebook campaigns surveyed.
Increasing Facebook “Likes” improves brand loyalty and referrals according to a survey by Syncapse.com. They surveyed 4,000 Facebook users for 20 top brands and found that Facebook Fans are 28% more likely to stick with a brand and 41% more likely to recommend a brand than non-fans.
About Resident Places
Resident Places is an amenity program for residential and mixed use properties that delivers property branded, hyper-local coupons. These neighborhood deals enhance current resident retention initiatives, while augmenting community outreach to local businesses. Every coupon printed through the property specific co-branded portal includes the name of the property and are shareable via social networks like Facebook and Twitter. The Resident Places call center handles all sales and service activities related to the coupons and target businesses that are in close proximity to each property ensuring that they represent the businesses most desired and used by residents.
Property Managers interested in offering Resident Places to their residents should contact Rob Remus at (484) 474-0590 or by email at firstname.lastname@example.org. Learn more at Property.residentplaces.com.
About Facebook Engagement
#1: Launch Creative Incentives
#2: Post Highly Shareable Content
#3: Build a Tight Community
#4: Have a Quirky Brand
#5: Be a Beloved PersonalityRead More
Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way.
This data comes from a June 2011 study from ExactTarget, “Subscribers, Fans and Followers: The Meaning of Like,” which found that 25% of US Facebook users disagree that marketers should interpret “like” to mean they are a fan or advocate of the company.
Facebook users themselves have some preconceived notions about what to expect when they “like” a company on the site, and among those who do not become brand fans, many are negative. More than half of users expect to be bombarded with messages or ads (54%), while 45% do not want to give companies access to profile information and 31% do not want to push content from a company into friends’ newsfeeds. These possibilities have prevented users from making brand connections on the social networking giant.
On the flip side, many US Facebook users also have certain expectations of perks they should get after following a company’s Facebook page.
The ExactTarget study found that 58% of US Facebook users expect to gain access to exclusive content, events or sales after “liking” a company, while 58% also expect to receive discounts or promotions. Additionally 47% expect to see updates about the company, person or organization they “liked” in their newsfeed, which bodes well for brands as they work to have their content always show up for their followers.
Additionally, younger consumers, ExactTarget found, have fewer expectations and generally “like” brands as a form of expression, not to get certain perks. Meanwhile, older consumers want something of value for “liking” a brand. By listening to what their target fanbase wants out of the Facebook relationship, marketers can get more interaction on their page and encourage more people to “like” rather than avoid brands on Facebook.
For Immediate Release
Resident Places Expansion Surpasses 16,000 Households
Philadelphia, PA August 8, 2012 – Resident Places announces the expansion of their coupon amenity offering to 66 Philadelphia apartment communities reaching over 16,000 households.
“We are excited at the early success of our coupon amenity program at our initial 17 properties and are excited to extend our reach to over 16,000 Philadelphia households,” states TJ Goulet, President of Resident Places. Goulet also states, “The response from local businesses has been incredible. They immediately see the benefits of partnering directly with the apartment communities through the Coupon Reward Sites. We have seen all kinds of businesses participate. Everything from pizza shops to fine dining restaurants, fitness center, dog walkers, local retail stores, auto repair shops and beauty salons – All offering discounts and coupons exclusively for the residents of our participating apartment communities.”
Resident Places plans to continue their expansion by adding additional communities in Philadelphia and expanding into neighboring metropolitan areas like Baltimore MD, Washington DC & Boston MA.
About Resident Places
Resident Places is an amenity program for residential and mixed use properties that delivers property branded, hyper-local coupons. These neighborhood deals enhance current resident retention initiatives, while augmenting community outreach to local businesses. Every coupon printed through the property specific co-branded portal includes the name of the property and are shareable via social networks like Facebook and Twitter. The Resident Places call center handles all sales and service activities related to the coupons and target businesses that are in close proximity to each property ensuring that they represent the businesses most desired and used by residents. Learn more by visiting Residentplaces.com.
Property Managers interested in offering Resident Places should contact Rob Remus at (484) 474-0590.Read More
The Summit Apartments in the Roxborough area of Philadelphia launched the Resident Places program for their residents over Memorial Day weekend. The Summit was one of the first properties to join Resident Places and launched with over a dozen hyper local coupons available to their residents with more to come. Check out their reward site for their residents.
The announcement to the residents included social postings on Facebook and Twitter,as well as a full page ad in their June 2012 Newsletter and adding a “Local Coupons” link to every page of their property site. Future resident communications will include addition of Resident Places to their closed circuit TV system in the club house, continued inclusion in their monthly newsletter, an email blast to all residents, weekly sharing of coupons and local deals on their Facebook and Twitter pages and inclusion of a flier and printing local coupons in their Welcome Kits.
SEATTLE, WA – Zillow, Inc, the leading real estate information marketplace, today announced the launch of Zillow® Rentals for Android™ App, the company’s first dedicated rentals app, optimized for renters who need to make decisions quickly.
The Zillow Rentals for Android App is the only rentals app that allows users to access Rent Zestimates® – Zillow’s estimated rent prices on more than 100 million U.S. homes and apartments. Additionally, the app allows rental shoppers to:
- Compare and contrast favorite homes on a side-by-side list, a rental app feature exclusive to Zillow.
- Draw one or more boundaries around neighborhoods to narrow a search by geography.
- Use Android’s voice search capabilities to quickly search for-rent homes in an area.
- Quickly browse color-coded results organized by time on market, so renters know which homes are new to the market and which have already been viewed.
- Automatically receive on-screen notifications when new rental homes matching search criteria hit the market, with no login or sign-up required.
- Contact landlords by phone or email instantly. These properties are automatically added to the renter’s list of favorites with a time stamp to help keep track of when landlords were contacted.
“Renters shop differently from buyers and look at many homes quickly, in specific locations, in a short amount of time,” said Jeremy Wacksman, vice president of consumer marketing and mobile at Zillow. “The Zillow Rentals for Android App was created specifically to address their needs by organizing listings in an easily-accessible way and allowing them to shop for the right home on location, in the neighborhood where they want to live.”
This is Zillow’s 10th mobile app, adding to the most popular suite of mobile real estate apps with dedicated apps available on every major platform. Zillow’s early investment in mobile is fueling the company’s growth. In March, 155 million homes were viewed on Zillow mobile apps – that’s 57 homes per second.
Zillow Mobile’s full suite includes: Zillow on iPad®; Zillow iPhone® App; Zillow Mortgage Marketplace iPhone App; Zillow Android App; Zillow Mortgage Marketplace Android App; Zillow Android Tablet App; Zillow BlackBerry® App; Zillow Kindle® Fire App; Zillow Windows® Phone 7 App.
Zillow Rentals for Android App is free to download, and is available in the Google® Play store starting today:
Search for “Zillow” in the Google Play store, or find it in the Lifestyle category.
Zillow (NASDAQ: Z) is the leading real estate information marketplace, providing vital information about homes, real estate listings and mortgages through its website and mobile applications, enabling homeowners, buyers, sellers and renters to connect with real estate and mortgage professionals best suited to meet their needs. In March 2012, more than 32 million unique users visited Zillow’s websites and mobile applications. Zillow, Inc. operates Zillow.com®, Zillow Mortgage Marketplace, Zillow Mobile, Postlets® and Diverse Solutions. The company is headquartered in Seattle.